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05 / 08 · Customer conversations & commerce

WhatsApp SaaS Platform

Turn WhatsApp into a store, a support desk and a campaign channel.

Customer service, commerce, marketing and notifications on the app your customers already open every day, designed around how they actually talk to you.

CRMOrder placementPOSCatalogue

Try it

Ordering, answers and updates in one chat.

A sample flow, not a recording of a real client chat. Customers browse, order and follow delivery without leaving WhatsApp.

  • Digital catalogue, cart and ordering
  • In-chat payments through integrated gateways
  • Order confirmations and status updates
  • Handover to an agent dashboard
  • See it live at Kout Food Group
B

Order assistant

Verified business · online

Hi, I'd like to order

Welcome! Browse the menu or pick a category

Problems we solve

  • Customers prefer to message, but your channel is a shared inbox.

    Structured flows with routing, an agent dashboard and handover to staff.

  • Orders arrive in chat and get re-typed by hand.

    Ordering journeys connected to order, payment and delivery systems.

  • Campaigns lack structure and consent control.

    Approved templates, segmentation from permitted data, and clear opt-in and opt-out.

What we build

Open any service for the full brief: what we provide, where it fits and where AI can help.

  • WhatsApp Business Solutions

    Conversation flows, support and ordering with handover to staff.

    • Chatbot design and conversation flows
    • Automated answers to common questions
  • WhatsApp Commerce & Order Automation

    Browse, order and track without leaving the chat.

    • Catalogue presentation where supported
    • Guided browsing and order capture
  • WhatsApp Marketing & Campaign Management

    Segmented offers on approved templates, to opted-in customers.

    • Campaign planning and template setup
    • Segmentation using permitted data

Our platform

WhatsApp Business Automation Platform

BCT's WhatsApp SaaS platform, covering marketing, utility messages, ordering and support in one place.

  • Interactive buttons: call-to-action and quick reply
  • Lists, links, images, documents, location, audio and video
  • Catalogue and carousel templates
  • Pre-approved templates with dynamic personalisation
  • Bulk messaging through easy APIs

Tools and technology

Channels and APIs
WhatsApp Business APIInstagram Messaging APIClick-to-WhatsApp ads
Integrates with
CRMsSupport systemsPOSPayment gatewaysE-commerce platforms

We work with the WhatsApp Business Platform and relevant Meta tools. Exact functionality depends on account setup, approvals, policies and the systems being connected.