07 / 08 · Data-driven digital growth
Digital Marketing
Marketing you can measure, from the first click to the CRM record.
Campaigns, audiences and conversion work run as one connected, measurable operation: marketing automation, analytics and CRM-connected workflows, with AI used to draft, segment and summarise where it helps.
Funnel
CRM
Lead recorded
Campaigns
by channel
Segments
from CRM data
Conversion
tested pages
Try it
Pick a channel, follow the lead into the CRM.
Every step is tracked, so what a campaign delivered can be measured and compared.
From campaign to CRM record
Illustrative · every step is tracked, so results can be measured
Channel
- Step 1ClickVisitor lands on a campaign page, source tagged
- Step 2ConvertForm submitted, validated and de-duplicated
- Step 3CRMLead created with its source and campaign
- Step 4Follow-upNurture workflow starts; sales is notified when qualified
Problems we solve
Campaign results sit in separate tools and nobody sees the whole picture.
Analytics and dashboards over connected web, campaign and CRM data, with shared definitions.
Leads arrive and follow-up is slow or inconsistent.
Trigger-based workflows that route, nurture and record every lead in the CRM.
Pages and forms get traffic but few conversions.
Conversion work on landing pages and journeys, tested against measures you agree.
What we build
Open any service for the full brief: what we provide, where it fits and where AI can help.
Campaign management & customer acquisition
Planned, structured campaigns that bring the right audiences in and keep results visible.
- Campaign planning, setup and scheduling across chosen channels
- Landing pages and sign-up journeys built to capture leads
Marketing analytics & performance
One place to see how marketing is performing, from reach to leads and customers.
- Marketing and funnel dashboards over your connected data
- Campaign, channel and audience comparisons
Conversion optimisation & marketing automation
Improving how visitors become leads and leads become customers, with automation doing the routine follow-up.
- Landing page and form improvements, tested against agreed measures
- Trigger-based follow-up and nurture workflows
Stronger with the rest
Digital Marketing rarely works alone. This is how it joins the other capabilities.
- Digital Marketing + CRM MarTechCampaigns, segments and journeys run on, and reported from, your CRM and MarTech support.
- Digital Marketing + AI Integrations & WorkflowsAI-assisted drafting, segmentation and summaries, with a person approving anything customer-facing.
- Digital Marketing + WhatsAppPermission-aware WhatsApp campaigns joined to the same audience and results.
- Digital Marketing + Web & AppsLanding pages, forms and tracking built into the sites we develop.
Tools and technology
- Connects to
- CRMsMarketing platformsAnalyticsWebsites and landing pagesWhatsApp
Channels, platforms and tracking follow your accounts, licences and consent rules. We build and connect the systems; the scope of campaign work is agreed per project.